Business advisory

We help build business models, create marketplaces, design e-commerce and legaltech products, pick partners and scale sales in new markets.

Business advisory

how can we help you?

Business advisory

We design e-commerce business models: D2C, B2B, marketplace, subscription, hybrid. We match the model to the market, product and growth stage.

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Marketplace

From concept to launch and scaling of the platform. We help design the model, attract the first participants and monetise traffic.

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Payment models

Checkout, split payment, subscriptions, BNPL, payment provider integration. We design flows that lift conversion.

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E-commerce and legaltech products

We build digital products, SaaS tools and legaltech solutions. From idea, through MVP, to scaling and automation.

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Business partners

We help find and pick partners: technology, logistics, payments and marketing. We negotiate terms and build relationships.

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Expansion and scaling

New markets, offer localisation, cross-border partnerships and model optimisation for scale. We help you grow faster.

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who leads e-commerce advisory?

Zofia Babicka-Klecor

Entrepreneur, lawyer and e-commerce mentor. Shortlisted in the Kobieta E-Commerce competition and winner of Sukces Pisany Szminką — Businesswoman of the Year. Founder of Legal Geek.

Tomasz Klecor

Lawyer and entrepreneur. Combines legal expertise with hands-on experience building and scaling tech companies. Runs Męskie Kręgi Przedsiębiorców.

Zofia Babicka-Klecor

Zofia Babicka-Klecor

Founder

Lawyer, e-commerce expert

Zofia is the founder of Legal Geek and an expert in consumer rights and e-services law. She advises on e-commerce, digital business models, and data protection. As a Partner at Legal Geek she leads legal support for e-commerce and GDPR matters.
LinkedIn
Tomasz Klecor

Tomasz Klecor

Managing Partner

FinTech navigator. Lawyer.

For 15 years he has helped Poland's largest and most ambitious fintechs grow safely and globally. Starting as a lawyer, he now combines law, strategy, and technology — advising founders and boards on key decisions: how to scale in compliance with regulations, how to correctly implement DORA, MiCA, or AML and prepare for PSD3/PSR, and how to avoid the regulatory killers that can stop growth in its tracks.
LinkedIn

awards and recognitions

e-Dukaty 2022

e-Dukaty 2022

Nomination in the category: service supporting FinTech

Woman in E-Commerce 2022

Woman in E-Commerce 2022

Distinction for Zofia Babicka-Klecor in the E-commerce Innovation category

Sukces Pisany Szminka Businesswoman of the Year 2019

Sukces Pisany Szminka Businesswoman of the Year 2019

Zofia Babicka-Klecor finalist in the New Technologies Leader category

Rising Stars Lawyers - Leaders of Tomorrow 2019

Rising Stars Lawyers - Leaders of Tomorrow 2019

Tomasz Klecor among nominated lawyers - leaders of tomorrow

IT Leaders 2019

IT Leaders 2019

Nomination in the E-commerce Innovation category

Pomorskie Storms 2018

Pomorskie Storms 2018

Nomination in the Young Company of the Year category

Ekomersy 2017

Ekomersy 2017

2nd place in Product/Service supporting international expansion

IT Leaders 2017

IT Leaders 2017

1st place in the E-commerce Innovation category

we don't just advise — we run our own businesses

We advise because we've done it ourselves. We run, and have run, our own ventures — from a law firm, through SaaS and a marketplace, to a software house. We know what building a business looks like from the inside.

Since 2006

We've been running our own companies for nearly 20 years. We know every stage of business growth — from the first customer to scaling up.

Teams of 15+

We've managed teams of more than 15 people. We know how to build an organisation, delegate and sustain growth momentum.

PLN 12M+ in revenue

We've built digital products that generated over PLN 12,000,000 in sales revenue.

Top brands

We work with managers from the top brands in Polish e-commerce and FinTech.

We run

Legal Geek Podcasts

A classic law firm specialised in e-commerce, FinTech and new technologies. We work with startups, scale-ups and mature tech companies.

Tech / SaaS project

We build and develop our own SaaS product — Kreator Legal Geek. A legaltech tool that has generated over 100,000 documents for e-commerce businesses.

Marketplace

We run a marketplace in the slow-life category. We know the challenges of building a platform — from the first seller to scaling operations.

Męskie Kręgi Przedsiębiorców

Tomasz runs Męskie Kręgi Przedsiębiorców — closed mastermind groups for entrepreneurs where he shares his business experience.

We've run

Marketplace

We've run a marketplace in the tourism sector. Hands-on experience building a multi-sided platform, acquiring participants and monetising traffic.

Software house

We've run a software house — building digital products for clients. We know the realities of creating software, managing a development team and delivering projects.

e-commerce brands we've worked with

1koszyk
Baselinker
Atomstore
Autopay
Booste
Cashbene
DPay
HotPay
idoPay
Juo
PayPo
Patronite
Paymove
PlanetPay
PLNY LALA
PushPushGo
Shoper
SkyShop

e-commerce business models

A solid business model is the foundation of scalable e-commerce. We help select and design a model that fits the market, the product and your growth ambitions.

Revenue model analysis

We examine where revenue comes from and how to scale it: margins, commissions, subscriptions, transaction fees. We identify the strongest growth levers.

Sales model selection

D2C, B2B, marketplace, hybrid — every model has different operational requirements and potential. We help pick the one that best fits your product and market.

Value chain design

We map the entire value chain: from customer acquisition, through order fulfilment, to after-sales service. We look for places where you're losing margin.

Cost structure and unit economics

We break costs down to first principles: CAC, LTV, contribution margin, breakeven. We help build a model that adds up at scale.

VAS — value added services

We design Value Added Services as an additional revenue stream: warranties, insurance, personalisation, premium services and extended packages.

Model validation and market testing

Before you invest, we help validate the assumptions: pricing tests, pilots, MVPs. We quickly verify whether the model has a chance in the market.

Marketplace

A marketplace isn't just technology — it's partner agreements, operations, obligations toward sellers and buyers, and the right terms and conditions. We help you move from idea to a platform that operates legally and generates revenue.

Concept and idea validation

We check whether the platform idea has market potential. We analyse demand, competition and the readiness of sellers and buyers to use a marketplace.

Platform links

C2C, B2C, B2B — every marketplace model has its own rules. We help select and design a model that fits your market.

Acquiring the first participants

The chicken-and-egg problem is the biggest challenge for any marketplace. We design strategies for acquiring the first sellers and buyers at the same time.

Operational processes and UX

We design the platform's operational processes: seller onboarding, order fulfilment, complaint handling and communication between parties.

Platform monetisation

Commissions, subscriptions, listing promotion, advertising, VAS — we choose a monetisation model that doesn't drive away sellers or buyers and lets you scale revenue.

Scaling and automation

We help move from a manual to an automated phase: processes, integrations, tools and team. We scale operations without a proportional increase in costs.

e-commerce payment models

Payment is the moment the customer makes their final decision. We design payment flows that lift conversion and open up new revenue streams.

Checkout design

We optimise the payment path: from cart to confirmation. Every extra step costs you conversion — we remove unnecessary friction.

Split payment and marketplace settlements

We design settlement models for multi-sided platforms: split payment, escrow, automatic commissions and settlements with multiple sellers.

Subscriptions and recurring payments

We build subscription models: automatic renewals, plan management, dunning and retention. We help shift from one-off sales to recurring revenue.

BNPL and deferred payments

We roll out Buy Now Pay Later models: provider selection, integration, communications and conversion impact. We help assess whether BNPL makes sense for your business.

Payment provider integration

We pick and integrate payment service providers (PSPs) matched to the business model: Stripe, Adyen, PayU, Przelewy24 and others.

Payment conversion optimisation

We analyse where you're losing customers in the payment flow. We test payment methods, simplify forms and measure the revenue impact of changes.

e-commerce and legaltech products

We build digital products at the intersection of e-commerce and law: SaaS tools, process automation and document generators. We run the project from idea to production launch.

Digital product design

We help design a product from scratch: value proposition, monetisation model, feature architecture, roadmap. We combine business and technology expertise.

SaaS tools for e-commerce

We build SaaS tools that solve specific e-commerce problems: order management, customer-service automation, analytics, compliance.

Process automation

We design automation for repeatable processes: document generation, compliance verification, complaint handling and customer onboarding.

Document and template generators

We build generators for legal documents for e-commerce: terms and conditions, contracts, policies. Tools customers use on their own.

API integrations and system connections

We design integrations with e-commerce platforms, payment providers and external tools. We connect systems so the product actually works inside the client's workflow.

Product roadmap

We help prioritise features and plan product development: what to build first, how to measure success, when to scale and how to respond to market feedback.

business partners

Growth in e-commerce calls for the right partners. We help find them, evaluate them and build collaborations that deliver value to both sides.

Partner identification

We map the market and look for partners in key areas: logistics, payments, technology, marketing. We match partners to the model and stage of growth.

Partner evaluation and selection

We vet potential partners: financial health, references, operational capability and cultural fit. We help make a decision grounded in data.

Negotiations and partnership terms

We negotiate partnership terms: settlement model, SLA, exclusivity and exit rules. We make sure the contract protects your interests and leaves room to grow.

VAS offer design

We design Value Added Services with partners: add-on services, extended warranties, insurance, premium packages and cross-selling.

Technical integration with partners

We coordinate technical integrations: API, data exchange, process synchronisation. We make sure the integration runs smoothly and doesn't block operations.

Relationship management

We help build long-term relationships with partners: regular reviews, renegotiations, growing the partnership and resolving conflicts.

expansion and scaling

Growth on a single market has its limits. We help enter new markets, optimise the model for scale and build operations that grow without a proportional rise in costs.

Entry into new markets

We analyse the potential of EU and non-EU markets: demand, competition, entry barriers and regulatory requirements. We help select a market and plan the entry.

Product and offer localisation

Localisation is not translation. We adapt the offer, communications, pricing and processes to the specifics of the target market and local customer expectations.

Competitor analysis

We map competitors on the target market: their models, offers, pricing and positioning. We help find room for your business.

Building the team and operations

We help build local operations: team, processes, customer service and logistics. We advise on what to keep in-house and what to outsource.

Cross-border logistics partnerships

We pick logistics partners for new markets: fulfilment, last mile and returns. We negotiate terms and keep an eye on delivery quality.

Optimising the model for scale

We analyse what's blocking growth: processes, technology, costs and the organisation. We help redesign the model so it scales efficiently.

let's talk about your e-commerce

Write or call. We'll work out what you need and how we can help your business.

E-commerce advisory is led by:

Zofia Babicka-Klecor

Zofia Babicka-Klecor

Founder

Lawyer, e-commerce expert

+48 797 711 924
info@legalgeek.pl

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